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> Looking at the Titan of the industry, IGN, they barely get more that 20k views for videos they put out on Youtube I've noticed the same thing, and it confuse

> Looking at the Titan of the industry, IGN, they barely get more that 20k views for videos they put out on Youtube I've noticed the same thing, and it confuses me. There are massive numbers of gamers in the world, and more every day. These gamers presumably want reviews of what is / isn't worth their time. Sure, as you mentioned, there are individual YouTubers or Twitch streamers... but one streamer doesn't have nearly enough time to review all the games that come out. Not even just the AAA titles! So, how are gamers making their decisions about what to play next, if they're not reading reviews on a site like IGN?

jitl 1y ago
IGN huge, they review/cover a broad amount of stuff but since they’re so big they become known for having average coverage, and the average is not great. So I personally have never looked to them for opinion coverage. I think most people have some specific things they like, and end up following community opinion, like Reddit or Discord for a game genre, and following a different personalities on YouTube or Twitch. Personally I’m mostly playing mostly (indie) Metroidvania games which are not well covered by IGN, I hear buzz about new releases on Reddit or from Cannot be Tamed on YouTube. Beyond that I sometimes see cool stuff on Twitter, I picked up Clair Obscure after seeing a few tweets mention its great writing and music. I also end up seeing the front page of the Steam store, which has reasonably good recommendation profile for me given 90% of my game purchases are through there and I’m playing on Steam Deck which focuses the recommendations on titles well supported by Linux and the hardware.
CivBase 1y ago
I think most gamers use YouTubers and Twitch streamers as tastemakers rather than reviewers. If your favorite personalities are having fun and it looks like you'd have fun too, then you don't need a review.
- j_timberlake 1y ago
  This. I've bought games after seeing 10 seconds of gameplay from a streamer. And those were some of my best purchases, hidden gems.
phillipcarter 1y ago
The IGN review video for Doom: The Dark Ages has 637k views at time of writing, which seems pretty good to me. More than the indie youtube outfits.
zahlman 1y ago
> These gamers presumably want reviews of what is / isn't worth their time. They seem to care very little about the opinions and taste of the people producing content for sites like IGN. > one streamer doesn't have nearly enough time to review all the games that come out. Not even just the AAA titles! They usually specialize in a genre, and a lot of gamers are interested in a fairly narrow range of genres. But also, you don't have to know about every game available. "The perfect is the enemy of the good", also with respect to information. The goal is really just to find enough games worth the time/money to keep oneself entertained. Life's too short to worry about whether you might have enjoyed something else more than the game you actually played. (If you can even justify spending time on video games at all....) > how are gamers making their decisions about what to play next Metacritic, Steam reviews, the aforementioned streamers, word of mouth in their own communities... probably other ways....
- sdwr 1y ago
  Big gaming sites aren't as credible or informative as Reddit, and aren't as entertaining as streamers
  - Loughla 1y ago
    Reddit ten or twelve years ago, maybe. That site is so poorly gamed by companies that its usefulness as a review aggregator is almost gone. At least big gaming sites are pretty straight up with their sponsorships.
    - TulliusCicero 1y ago
      Hard disagree. That implies that that 'coverage' of new games on Reddit would just be generally positive without substantial critique, and I haven't found that to be the case.
      - viccis 1y ago
        Yeah my first reaction when I see an interesting new game on Steam or elsewhere is to search r/games (NOT r/gaming lol) for the game's name and look around at what people have to say about it. They're often very detailed and honest. It's probably a good thing that reddit seems to have been too incompetent to enshittify their site completely yet. There's lots of it that has been, but there's still plenty of very good discussion there if you know where to look.
wookievomit 1y ago
They have multiple revenue streams for dollars. Decent to large numbers on multiple platforms. Check the TikTok numbers for example, and don't forget they still have the website. IGN doesn't need YouTube
dragonwriter 1y ago
> These gamers presumably want reviews of what is / isn't worth their time. They want reviews that the can trust to predict their experience, and trust in the games media for that is (for a variety of reasons) very low. > Sure, as you mentioned, there are individual YouTubers or Twitch streamers... but one streamer doesn't have nearly enough time to review all the games that come out. So? No one has time to read/watch reviews of every game that comes out, either, or to play all the games that come out; if they can find a stable of trusted streamers that combined give reliable and timely impressions of games so that they can find a sufficient number worth playing and mostly avoid wasting money on duds, they don't need reviews of every game that comes out, and they especially don’t need that at the expense of reliability.
smogcutter 1y ago
> These gamers presumably want reviews of what is / isn't worth their time. Judging by online reactions, what gamers want is their own opinion reflected back at them. Anything else brings frothing rage and vitriol. For some extremely-online types who have made “gamer” their identity, the purpose of gaming media is primarily to have that identity confirmed, not to gather information.

jitl 1y ago

IGN huge, they review/cover a broad amount of stuff but since they’re so big they become known for having average coverage, and the average is not great. So I personally have never looked to them for opinion coverage. I think most people have some specific things they like, and end up following community opinion, like Reddit or Discord for a game genre, and following a different personalities on YouTube or Twitch. Personally I’m mostly playing mostly (indie) Metroidvania games which are not well covered by IGN, I hear buzz about new releases on Reddit or from Cannot be Tamed on YouTube. Beyond that I sometimes see cool stuff on Twitter, I picked up Clair Obscure after seeing a few tweets mention its great writing and music. I also end up seeing the front page of the Steam store, which has reasonably good recommendation profile for me given 90% of my game purchases are through there and I’m playing on Steam Deck which focuses the recommendations on titles well supported by Linux and the hardware.

CivBase 1y ago

I think most gamers use YouTubers and Twitch streamers as tastemakers rather than reviewers. If your favorite personalities are having fun and it looks like you'd have fun too, then you don't need a review.

j_timberlake 1y ago
This. I've bought games after seeing 10 seconds of gameplay from a streamer. And those were some of my best purchases, hidden gems.

phillipcarter 1y ago

The IGN review video for Doom: The Dark Ages has 637k views at time of writing, which seems pretty good to me. More than the indie youtube outfits.

zahlman 1y ago

> These gamers presumably want reviews of what is / isn't worth their time. They seem to care very little about the opinions and taste of the people producing content for sites like IGN. > one streamer doesn't have nearly enough time to review all the games that come out. Not even just the AAA titles! They usually specialize in a genre, and a lot of gamers are interested in a fairly narrow range of genres. But also, you don't have to know about every game available. "The perfect is the enemy of the good", also with respect to information. The goal is really just to find enough games worth the time/money to keep oneself entertained. Life's too short to worry about whether you might have enjoyed something else more than the game you actually played. (If you can even justify spending time on video games at all....) > how are gamers making their decisions about what to play next Metacritic, Steam reviews, the aforementioned streamers, word of mouth in their own communities... probably other ways....

sdwr 1y ago
Big gaming sites aren't as credible or informative as Reddit, and aren't as entertaining as streamers
- Loughla 1y ago
  Reddit ten or twelve years ago, maybe. That site is so poorly gamed by companies that its usefulness as a review aggregator is almost gone. At least big gaming sites are pretty straight up with their sponsorships.
  - TulliusCicero 1y ago
    Hard disagree. That implies that that 'coverage' of new games on Reddit would just be generally positive without substantial critique, and I haven't found that to be the case.
    - viccis 1y ago
      Yeah my first reaction when I see an interesting new game on Steam or elsewhere is to search r/games (NOT r/gaming lol) for the game's name and look around at what people have to say about it. They're often very detailed and honest. It's probably a good thing that reddit seems to have been too incompetent to enshittify their site completely yet. There's lots of it that has been, but there's still plenty of very good discussion there if you know where to look.

wookievomit 1y ago

They have multiple revenue streams for dollars. Decent to large numbers on multiple platforms. Check the TikTok numbers for example, and don't forget they still have the website. IGN doesn't need YouTube

dragonwriter 1y ago

> These gamers presumably want reviews of what is / isn't worth their time. They want reviews that the can trust to predict their experience, and trust in the games media for that is (for a variety of reasons) very low. > Sure, as you mentioned, there are individual YouTubers or Twitch streamers... but one streamer doesn't have nearly enough time to review all the games that come out. So? No one has time to read/watch reviews of every game that comes out, either, or to play all the games that come out; if they can find a stable of trusted streamers that combined give reliable and timely impressions of games so that they can find a sufficient number worth playing and mostly avoid wasting money on duds, they don't need reviews of every game that comes out, and they especially don’t need that at the expense of reliability.

smogcutter 1y ago

> These gamers presumably want reviews of what is / isn't worth their time. Judging by online reactions, what gamers want is their own opinion reflected back at them. Anything else brings frothing rage and vitriol. For some extremely-online types who have made “gamer” their identity, the purpose of gaming media is primarily to have that identity confirmed, not to gather information.