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After reading the Innovator's Dilemma, you start seeing this effect everywhere and it applies equally in people's careers. I think it's probably the same princ
by dy 14y ago
After reading the Innovator's Dilemma, you start seeing this effect everywhere and it applies equally in people's careers. I think it's probably the same principle as the law of diminishing return - you're getting less and less out of your current path but it's still more than some other perceived endeavor.
Perhaps there is some disruptive thing Twitter could do that will eventually disrupt their current advertising model and be a true billion dollar business. It's possible they don't see it (or less likely, there is NO path for them to get where they need to be) and so they're letting it be known that they're planning on extracting increasing rents from their current income streams.
- dshipper 14y agoInteresting, I've never read that book. But that's a nice take: your feedback loop isn't functional enough to notice diminishing returns. Putting it on my list.
- dy 14y agoPrepare to have your mind blown! :) Innovator's Solution is probably the better book (same ideas expressed, but more in-depth thinking on how to fix it inside your company by Christensen). It's a must-read by startups because it puts you in the right mind-set of why your crappy little MVP can possibly disrupt powerful incumbents. Thanks for your article - I've been enjoying your posts!
- kkwok 14y agoI'm not sure if I agree that this is actually a case of the innovator's dilemma, that said I wholeheartedly concur with the recommendation of the book--it's fantastic. Also, I wonder if this strategy makes a lot more sense if viewed through the lens of them being acquired in the next few years.