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Can you recommend any textbooks on marketing or another business subject?
by reval 2y ago
Can you recommend any textbooks on marketing or another business subject?
- bdelmas 2y agoMarketing Management by Philip Kotler is the reference. For the rest it depends on what you need since they are very focused on one domain but for instance for accounting/finance: Cost Accounting by Charles Horngren, or Managerial Accounting for Managers by Eric Noreen is a must. Strategor - English version by João Albino-Pimentel is amazing. A lot of tools to get started are there with very neat examples from the industry. I have a few books that are great too. But if there is one to buy it could: The Personal MBA and then for each section get real education one way or another. From textbooks or anything.