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> In practice, customers buy based on utility and price, not ideology. That’s not always the case and it varies by sector. A lot of B2B firms may buy that way,
by cainxinth 1y ago
> In practice, customers buy based on utility and price, not ideology.
That’s not always the case and it varies by sector. A lot of B2B firms may buy that way, but B2C transactions often have emotional or ideological drivers as well.