None knew how to code, so Sofia taught herself... “At first we tried to hire somebody, but we quickly realized that master coders are just not that interested i

None knew how to code, so Sofia taught herself... “At first we tried to hire somebody, but we quickly realized that master coders are just not that interested in the wedding market,” says Markia, “and we were like, well, we could just sit here forever or we could just do it.” I advised a startup with a premium domain in the wedding space a few years back. Both founders were non-tech founders, and they struggled day and night to find a tech... anything. Lots of folks like myself offered little bits of assistance and packages of discount consulting work but nobody was really willing to commit and take the plunge as a tech cofounder. I'm sure this is a common story. If you don't have a huge amount of capital investment its really hard to rally tech folks behind bootstrapping something like this