An example of this is when we were about 2 years into things and we really noticed that our b2b customers for our ecommerce buying club made up close 70% of mon

An example of this is when we were about 2 years into things and we really noticed that our b2b customers for our ecommerce buying club made up close 70% of monthly rev. But we had postioned ourselves as a b2c "wholesale club".. I fought for us to forget about consumers and focus on our b2b customers. I was vetoed due in no small part to the fact that our investors didnt invest in a b2b company. We cratered 8 months later. Pivoting was not as fashionable as it is now (2010) Hope this helps.