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Ask HN: How do you create exclusivity?
An interesting marketing tactic is making your product exclusive in the beginning; that is, restricting access to your product to only a select few "high quality" users. This creates a natural buzz around the startup.
While I understand not every startup should employ this tactic, what are some best practices to create exclusivity?
Also I'm curious from a higher-level standpoint, is exclusivity a mechanism to narrow down on (from the broad pool of signups) the users who derive the most value from your service? Are there distinct advantages/disadvantages of doing that vs. simply spending the time to laser target a specific subset of your customer segment?
- opminion 14y agoCan't help pointing out that, symmetrically, confidence fraud such as Nigerian 419 scams screen their targets, for naivety, by making certain signs of fraud obvious to those not part of their intended audience.
- hansy 14y agoha that's interesting, although I was a little bit more interested in example cases like Pinterest