You can get pretty far with Google's Webmaster Tools, only pay for the Ahrefs if you want to use it for keyword research or to monitor your results in more deta

You can get pretty far with Google's Webmaster Tools, only pay for the Ahrefs if you want to use it for keyword research or to monitor your results in more detail. They have lots of great free content though, like: https://ahrefs.com/academy/seo-training-course https://ahrefs.com/academy/seo-training-course Ultimately SEO boils down to building links and writing content.