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The registered trademark is LEGO, in all caps. Also, they don’t tend to go after fan-made things like this, based on some googling they typically throw the boo
by cluckindan 1y ago
The registered trademark is LEGO, in all caps.
Also, they don’t tend to go after fan-made things like this, based on some googling they typically throw the book at counterfeit producers who are eating into their profits.
- Freak_NL 1y ago(Initially) fan-made stuff which gets big enough to get noticed usually won't be able to call themselves something with 'Lego' in it. Usually some variation of 'brick' is used instead (e.g., Bricklink, Rebrickable, EuroBricks, etc.).
- cluckindan 1y agoBrickLink is commercial, so is Rebrickable. EuroBricks seems to have a user base which includes LEGO insiders.
- 6stringmerc 1y agoBacking by a multimillion dollar University for publication and promotional purposes is a far cry from hobbyist and enthusiast ecosystems, at least in my view. Then again I’m in a very slim minority of actual creative creators who generate IP from scratch and my perspective is much different than “move fast break things” attitudes.