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Trademark law leaves no space for that. The Lego Group has to actively defend their trademark. That means a name like LegoGPT is really on the obvious end of 'd
by Freak_NL 1y ago
Trademark law leaves no space for that. The Lego Group has to actively defend their trademark. That means a name like LegoGPT is really on the obvious end of 'don't do that'.
- makeitdouble 1y agohttps://www.eff.org/deeplinks/2013/11/trademark-law-does-not-require-companies-tirelessly-censor-internet https://www.eff.org/deeplinks/2013/11/trademark-law-does-not...
- shakna 1y agoWhilst they don't need to attack every form of speech, a name like 'LegoGPT' is not protected.
- dudeinjapan 1y agoIf LEGO's lawyers agreed with this article, they'd be out of business!
- MrOrelliOReilly 1y agoCompletely agree. This should be well beyond accusations of corporate bullying. It's one thing to mention Legos, it's another to actively include a brand name in your product! NikeGPT, CocaColaGPT and IkeaGPT will face the same issue ;)
- Freak_NL 1y agoMentioning Lego is absolutely OK, and you can sell used Lego as well and note that you are using genuine Lego bricks (resale laws simply allow that). Lego is really antsy about anything which might look like it is actually a Lego Group initiative though, and anything where Lego bricks are offered for sale in a modified state¹. 1: Never, ever, sell modified Lego bricks: https://www.brickfanatics.com/lego-wins-court-case-against-custom-maker/ https://www.brickfanatics.com/lego-wins-court-case-against-c...
- cluckindan 1y agoThe registered trademark is LEGO, in all caps. Also, they don’t tend to go after fan-made things like this, based on some googling they typically throw the book at counterfeit producers who are eating into their profits.
- Freak_NL 1y ago(Initially) fan-made stuff which gets big enough to get noticed usually won't be able to call themselves something with 'Lego' in it. Usually some variation of 'brick' is used instead (e.g., Bricklink, Rebrickable, EuroBricks, etc.).
- cluckindan 1y agoBrickLink is commercial, so is Rebrickable. EuroBricks seems to have a user base which includes LEGO insiders.
- 6stringmerc 1y agoBacking by a multimillion dollar University for publication and promotional purposes is a far cry from hobbyist and enthusiast ecosystems, at least in my view. Then again I’m in a very slim minority of actual creative creators who generate IP from scratch and my perspective is much different than “move fast break things” attitudes.
- anticensor 1y agoEuropean trademarks are registration-compulsory, hence the required extent of defence is significantly weaker than those required for keeping the common law trademarks.