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Another, reason products end in "purgatory" is that the customer is already using something like it. During market research that's the final question people for
by rdtsc 1y ago
Another, reason products end in "purgatory" is that the customer is already using something like it. During market research that's the final question people forget to ask. You might ask "Do you have a need for this product?" - "yes". "Do you like the product?" - "yes!", "Would you pay money for it?" - also, "yes". If you stop here and go hire 10 developers and spend millions of dollars to build it you might be screwed, because you forgot to ask "But do you already use something like that?" and the answer might also be "yes".
- dustincoates 1y agoIf your market research is asking the questions "Do you have a need for this product?" and "Do you like the product?" then you're asking the wrong questions. Ideally, you aren't mentioning your product until the very end if at all. Instead, you should be asking about the problems and how those problems are being solved today. If they aren't being solved at all, they likely aren't really a problem. If they are being solved, you need to have a clear picture of why the new solution will justify the switching costs.
- satvikpendem 1y agoIndeed, people should read The Mom Test to understand what kinds of questions to ask. Hint, never ask directly if they'd want it because everyone says yes. If you ask them to buy and they say yes, collect their credit card info right then and there and charge them, that's one of the few ways to validate actual demand.