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"I'd be competing with some very large software companies." I would call that an advantage.

• sachinag 18y ago
  Two words: exit strategy. Go with three; I like number two, but you don't control the user experience there. Do that with the proceeds you get from selling the company you make for idea three.
• kristiandupont 18y ago
  Agreed! To quote Richard Branson: pick on someone bigger than you.
  • fauigerzigerk 18y ago
    That's only good advice if you can go directly to the consumer. Not the same when selling to the enterprise. Once upon a time I founded a banking software company with my mates. To our surprise there were quite a lot of banks that appeared like shops founded by a guy and his mates as well. But still, they looked at us as if we were from a different star suggesting they buy green antennae and stick them to their heads :)