4 ms·

The most difficult part about getting into the wedding business as a startup is advertising. People (hopefully) only get married once, and they're usually too h

The most difficult part about getting into the wedding business as a startup is advertising. People (hopefully) only get married once, and they're usually too happy to go shopping around for deals. This is why wedding businesses can rake in huge profits by ripping off their customers. You get similar phenomena in the baby business and the funeral business (although with the latter the lack of interest in comparison shopping is due to grief). So RegistryLove's success will hinge largely on their ability to get the word out to the general public.

tburch 14y ago
You could easily apply the wedding registry idea to baby registries. I think there's a lot of potential in trying to make this more local instead of only at the big box stores.
- Jerpo 14y ago
  Thanks for the input! We have plenty of local/ independent stores signed up, and want to have a huge focus on that. Baby Registries are coming up soon :)
mattgreenrocks 14y ago
I would pay good money for a service that advertised vendors with a fair rate. I'm so sick of every vendor marking things up 100% or more because it is for a wedding. I'm really happy to pay for quality, but it becomes exploitative quickly.
- allardschip 14y ago
  I recommend refraining from using the W word when getting an initial quote if you can.
patio11 14y ago
The mortuary industry is also covered by state regulations designed to keep out competition, justified by entirely specious public health reasons. For example, it is illegal to import wooden boxes without a license in most American states, if those boxes are intended to be either buried or burned. Wooden boxes are well-understood commodity items which, if they had an OSHA sheet, would be stamped "generally regarded as safe." The bridal-industrial complex does not benefit from similar regulations, but not for want of trying.
- minikites 14y ago
  Honest question: could the wooden box license be intended to slow the transport of pests via wood? Moving firewood that hasn't been heat treated has been responsible for a lot of pest plagues in forests.
  - travisp 14y ago
    If so, it would be about moving wood that hasn't been heat treated. The law is generally worded to specifically be related to the funeral business. There are other laws that are similarly restrictive, such as a law in Louisiana that prohibits anyone from selling "funeral merchandise" if not licensed: http://abcnews.go.com/Business/casket-making-monks-fight-sell-wares/story?id=11489765 http://abcnews.go.com/Business/casket-making-monks-fight-sel...
  - rdl 14y ago
    Not really an issue with treated/finished lumber.
patdennis 14y ago
So RegistryLove's success will hinge largely on their ability to get the word out to the general public. I agree with this. But, assuming the advertising dollars are there, it's extremely easy to target brides-to-be through specialty wedding publications, etc.
- AznHisoka 14y ago
  if it's easy for them, it's easy for others as well.
allardschip 14y ago
I think you are spot on. It's the same reason why making a successful online dating website is very hard.

tburch 14y ago

You could easily apply the wedding registry idea to baby registries. I think there's a lot of potential in trying to make this more local instead of only at the big box stores.

Jerpo 14y ago
Thanks for the input! We have plenty of local/ independent stores signed up, and want to have a huge focus on that. Baby Registries are coming up soon :)

mattgreenrocks 14y ago

I would pay good money for a service that advertised vendors with a fair rate. I'm so sick of every vendor marking things up 100% or more because it is for a wedding. I'm really happy to pay for quality, but it becomes exploitative quickly.

allardschip 14y ago
I recommend refraining from using the W word when getting an initial quote if you can.

patio11 14y ago

The mortuary industry is also covered by state regulations designed to keep out competition, justified by entirely specious public health reasons. For example, it is illegal to import wooden boxes without a license in most American states, if those boxes are intended to be either buried or burned. Wooden boxes are well-understood commodity items which, if they had an OSHA sheet, would be stamped "generally regarded as safe." The bridal-industrial complex does not benefit from similar regulations, but not for want of trying.

minikites 14y ago
Honest question: could the wooden box license be intended to slow the transport of pests via wood? Moving firewood that hasn't been heat treated has been responsible for a lot of pest plagues in forests.
- travisp 14y ago
  If so, it would be about moving wood that hasn't been heat treated. The law is generally worded to specifically be related to the funeral business. There are other laws that are similarly restrictive, such as a law in Louisiana that prohibits anyone from selling "funeral merchandise" if not licensed: http://abcnews.go.com/Business/casket-making-monks-fight-sell-wares/story?id=11489765 http://abcnews.go.com/Business/casket-making-monks-fight-sel...
- rdl 14y ago
  Not really an issue with treated/finished lumber.

patdennis 14y ago

So RegistryLove's success will hinge largely on their ability to get the word out to the general public. I agree with this. But, assuming the advertising dollars are there, it's extremely easy to target brides-to-be through specialty wedding publications, etc.

AznHisoka 14y ago
if it's easy for them, it's easy for others as well.

allardschip 14y ago

I think you are spot on. It's the same reason why making a successful online dating website is very hard.