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> "Suits make a corporate comeback," says the New York Times. Why does this sound familiar? Maybe because the suit was also back in February, September 2004, Ju
by kragen 2y ago
> "Suits make a corporate comeback," says the New York Times. Why does this sound familiar? Maybe because the suit was also back in February, September 2004, June 2004, March 2004, September 2003, November 2002, April 2002, and February 2002.
> Why do the media keep running stories saying suits are back? Because PR firms tell them to. One of the most surprising things I discovered during my brief business career was the existence of the PR industry, lurking like a huge, quiet submarine beneath the news. Of the stories you read in traditional media that aren't about politics, crimes, or disasters, more than half probably come from PR firms.
https://www.paulgraham.com/submarine.html https://www.paulgraham.com/submarine.html (April 02005)
- planck_tonne 2y agoGreat article, thanks for sharing. Though what I liked about it has nothing to do with tattoos. Towards the end he talks about how people trusted blogs and online content more because mainstream media was fake and biased. The final paragraph: > PR people fear bloggers for the same reason readers like them. And that means there may be a struggle ahead. As this new kind of writing draws readers away from traditional media, we should be prepared for whatever PR mutates into to compensate. When I think how hard PR firms work to score press hits in the traditional media, I can't imagine they'll work any less hard to feed stories to bloggers, if they can figure out how. This is where we are now. It's even worse, I guess. Publishing online is essentially free, so they don't really have to try hard. And we are left with the work of separating the wheat out of this tsunami of chaff. The future of the Internet looks bleak TBH.