Ahh upon further investigation I discovered that the catch is that businesses wishing to do over $21K in sales per month are ineligible. So the product is only

Ahh upon further investigation I discovered that the catch is that businesses wishing to do over $21K in sales per month are ineligible. So the product is only for businesses who meet all three of the following criteria: 1) small enough to not need over $21K per month of credit card charges 2) low enough chargeback risk that Square accepts/keeps them as a client 3) are currently paying more than $275 in fees per month with their current provider. So bottom line this is a great marketing pitch but not really useful to the vast majority of companies in the real world. The odds of #2 and #3 both being true are basically nil for businesses small enough to meet #1.