On a podcast I listened to yesterday (Marketplace, from American Public Media), they mentioned that many businesses seem to be approaching this with an "We're i

On a podcast I listened to yesterday (Marketplace, from American Public Media), they mentioned that many businesses seem to be approaching this with an "We're in this together" type of attitude. They played some audio clips of business owners on their social media channels saying things like, "Don't worry [company name] is going to do absolutely everything to fight this. We'll do everything we can to avoid raising prices on you!" The reality, of course, which they reveal when interviewed, is that they know they're completely powerless. In the best case, all they can do is delay the inevitable and they know it. This approach exists purely to keep themselves from being made into the enemy. As you noted, some business owners admitted to considering if they should just shutter their business too.