Ignoring AI (don't @ me) what are we doing with all that compute? Google (the search engine) hasn't meaningfully changed. Shopping is still largely the same as

Ignoring AI (don't @ me) what are we doing with all that compute? Google (the search engine) hasn't meaningfully changed. Shopping is still largely the same as when Amazon first started out. Websites are pretty much the same. I don't understand what we're doing with all those operations. I guess VOD is new, but does that really demand that amount of compute?