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> "If AuthenTec was developing a technology for Apple’s new products, would the deal need to have been completed “quickly” if it wasn’t going to be used in devi
by roc 14y ago
> "If AuthenTec was developing a technology for Apple’s new products, would the deal need to have been completed “quickly” if it wasn’t going to be used in devices launching later this year"
Isn't presenting and cultivating a sense of urgency one of the older and more well-understood of sales strategies?
By proposing a tight deadline Apple could simply have been trying to narrow Authentic's perceived options down to "negotiate with Apple on final price" rather than "fish for competitive bids".
Similarly the change of focus from sale back to licensing may have been designed to rattle Authentec's negotiators. A traditional sale, upon finding a due diligence concern, simply waits until the concern is resolved.
Apple's switching focus back to licensing is consistent with trying to emotionally rattle Authentec's negotiators, who likely considered the sale 'all but done' at that point and dissuade Authentec shareholders from further dickering over price, as it presents Apple as perfectly willing to walk away from the sale.