Obesity is literally the major cause of ill health. Cancer, dementia, heart disease, diabetes, and strokes are all extremely unpleasant and are all credibly lin

Obesity is literally the major cause of ill health. Cancer, dementia, heart disease, diabetes, and strokes are all extremely unpleasant and are all credibly linked to excess weight. The food industry is a lot like the tobacco industry. Everyone is aware of marketing around health and fitness. But the marketing and social programming that keeps people eating - ad campaigns, portion sizes, food consumption traditions that are billed as "family" events, even things like giant popcorn buckets in cinemas, or the idea that sweet things are "naughty" but also rewarding - gets a pass because it flies under the radar. It's literally a double bind. Everyone gets two contradictory messages about food, starting from early childhood. And they cannot be reconciled. So no. It is not about personal morality or shaming people for the sake of it. Medically, economically, and personally, it really is that important.