> As part of the launch day activities, Bowie took part in an online chat hosted on CompuServe. The gimmick was that there were “three David Bowie’s” in the cha

> As part of the launch day activities, Bowie took part in an online chat hosted on CompuServe. The gimmick was that there were “three David Bowie’s” in the chat room — with one being the real Bowie. The audience asked a bunch of questions, and each online Bowie would reply anonymously. Could the internet users tell which two were “telling lies”? We play a similar game today, with social media managers.