Looking at Bandcamp and the YouTube channel Black Metal Promotion and some similar outlets it seems to me that albums are still very much a thing. For the big

Looking at Bandcamp and the YouTube channel Black Metal Promotion and some similar outlets it seems to me that albums are still very much a thing. For the big pop musicians singles have been very important long before the Internet. For the punk and hardcore scenes too, if you play fast and hard you'll easily cram ten songs onto a vinyl single and if you play a little slower but still hard you still put out a few tracks for cheap. In the market for mass produced, mass advertised music, more entertainment than art, singles are surely where it's at. Earworms designed to be hits, quick to sell a lot and quickly replaced, that kind of thing. I'm not sure if this was the business Prince was in, but if he was, singles made sense. From your description it doesn't seem like he was mainly after the people that regularly put on a 30-60 minute work and listen closely without interruptions. Back in 2002 or so transfering an album over the Internet was also a rather cumbersome affair. Pulling that much over a nervous 56k modem took a while, so sending one track and charging money for it likely made sense from a technical perspective as well. I never participated in something like that, though, I stole bandwidth and used it for piracy, and swapped home burnt CD:s.