Choice (e.g. being able to choose which browser, search engine, etc. you prefer) helps add to a positive user experience. Making users feel 'boxed-in' to using

Choice (e.g. being able to choose which browser, search engine, etc. you prefer) helps add to a positive user experience. Making users feel 'boxed-in' to using certain apps is a bit reminiscent of another large software company from years ago.