They also have far more price sensitive customers and they're competing against streaming platforms. It's not like the cost of movies and TV has gone down. But,

They also have far more price sensitive customers and they're competing against streaming platforms. It's not like the cost of movies and TV has gone down. But, nobody is going to pay 50 bucks for a seat unless it's a spectacular movie at the best IMAX in the country. I think a seat for Interstellar cost close to that when it came out. The average blockbuster in an average small theater? Physical theaters are already on their last legs. They've banked on lower seat count to put in larger couches/recliners, started to offer alcohol and they still make margin on the food. They're also re-running classic movies for not much more than a rental - The Matrix again? All of Studio Ghibli? Yes please. In many ways it's a great time to go to see movies in the theater. The experience has markedly improved and the cost to consumers hasn't risen that much in absolute terms. The Regal near me charges about $15 for a normal evening seat, less for a matinee. I'm sure I've paid more in Ticketmaster fees for a single performance.