The closest I can think of is people paying for amazon's streaming service, and realizing that most of the shows and movies on the service require various amoun

The closest I can think of is people paying for amazon's streaming service, and realizing that most of the shows and movies on the service require various amounts of money to watch on top of the monthly fee they're already being charged. Netflix (and almost every other streaming service) had already set an expectation that paying for a streaming service would be enough to watch the shows offered on that service. That said, back when I actually had prime it was only ever for the shipping so I never saw how amazon advertised their streaming service to people. Maybe the ads actually said "Sign up to Prime Video today for $187 and get access to 20% of the shows on the platform as well as an opportunity to pay even more for the other 80% of the titles!" I've also seen random mentions of spotify having hidden fees, but I've never used the service and have no idea if they have them or ever have had them.