Let me make it more clear, the process goes something like this… 1. I’m not paying that much for an app 2. Oooh that one’s free 3. Oh if I pay for a monthly

Let me make it more clear, the process goes something like this… 1. I’m not paying that much for an app 2. Oooh that one’s free 3. Oh if I pay for a monthly subscription I get all these cool features 4. If I pay $X I can get those cool features without paying the monthly subscription fee It’s not logical, but it’s essentially why the freemium model works and is the dominant monetization strategy currently.