Many developers love Apple and their products and they create apps that makes Apple smile to the bank. Apple does not return the love, hence they commoditize a

Many developers love Apple and their products and they create apps that makes Apple smile to the bank. Apple does not return the love, hence they commoditize apps and make building a business off apps, a race to the bottom for $1.99 or free as a result, many indie developer are getting broke right now. Very sadly, the same commoditize apps, help make iphone and ipad appealing to consumers, which in turn gives Apple the leverage to sell them for $500 or more because it is a hardware or device company and software or your app is only a complement to the hardware. Where is the returned love from Apple. Be pragmatic, even while you choose to love an entity like Apple, that lacks capacity to return the love and will always act in self interest. Always search to see if your love is reciprocated by the person or organization you are in love with, because that is your self interest. Self love gives us the capacity to love others. Self love encompasses self interest among other things. If Apple acts only in self interest, why do developers choose to act out of love aka blind fan boy-ism that is detrimental to their business (indie app development)? http://andrewchen.co/2012/08/15/mobile-app-startups-are-failing-like-its-1999/ http://andrewchen.co/2012/08/15/mobile-app-startups-are-fail... http://penny-arcade.com/report/editorial-article/going-broke-with-success-how-an-app-with-200000-downloads-led-to-devel http://penny-arcade.com/report/editorial-article/going-broke...