It is okay to love a company but note that the company never falls in love with you as an employee. They always do what is in their best interest, interpret as

It is okay to love a company but note that the company never falls in love with you as an employee. They always do what is in their best interest, interpret as what is in the interest of the major share holders and not employees or minor share holders. That is why even when you kill your self for a product launch or their overall success, they still don't hesitate to give you the sack if it is required for something like cutting cost not to talk of when major adversity comes. My point is be pragmatic and not too emotional with loving a company especially if you are not a founder or major share holder. Many people have been burnt by loving someone or an organization that does not have capacity to return that love.