4 ms·

Big textbook publishers have a lot of pull in the education industry. They can spread the adoption of resources (including iPhone apps I'm sure) much faster tha

Big textbook publishers have a lot of pull in the education industry. They can spread the adoption of resources (including iPhone apps I'm sure) much faster than small, indie players who don't have the connections. I'm not saying you're wrong, just that it's an uphill battle in some cases.

patio11 18y ago
They can spread the adoption of resources (including iPhone apps I'm sure) much faster than small, indie players who don't have the connections. Luckily, they're not that clueful about the Internet, primarily because it does not fit into their business models. Houghton Mifflin and Scholastic both sell significant amounts of bingo cards, on dead tree, through retail stores and catalog sales. (Or they did last time I checked.) These two companies have 8 digit marketing budgets, massive connections, and industry clout. Now I don't want to toot my own horn too much, but if you were to, say, Google "[pick a subject] bingo cards" right now, you probably would not see Scholastic on the first page. Nobody at Scholastic just slapped themselves on the head this morning and said "Oh, effity, we didn't have a Martin Luther King Day bingo activity today. That was a missed opportunity!"... but I just did!