Reality: It is the same as any other for-profit with a better-sounding name. It confuses a lot of people into thinking it's a non-profit without being one. The

Reality: It is the same as any other for-profit with a better-sounding name. It confuses a lot of people into thinking it's a non-profit without being one. Theory: It allows the CEO to make decisions motivated not just by maximizing shareholder value but by some other social good. Of course, very few PBC CEOs choose to do that.