Nice post by Andrew Chen. Unfortunately, apps are more like Windows app that require installing than web-based apps which can be iterated quickly and without us

Nice post by Andrew Chen. Unfortunately, apps are more like Windows app that require installing than web-based apps which can be iterated quickly and without users taking an action. The other problem is that mobile apps have no "linking" to benefit from cross-linking. WWW spread like wildfire for a reason - it made it so easy to discover new websites and reduced the friction of installation to zero.