Nothing here is particularly surprising. It begs certain questions though. What else can e-commerce provide, besides decision making support? What do stores

Nothing here is particularly surprising. It begs certain questions though. What else can e-commerce provide, besides decision making support? What do stores need to do to play to their strengths? Very few physical stores have managed to do well in the era of e-commerce. Most have a strong "experience" factor that I think goes well above and beyond showrooms. I'm thinking of Ikea, Trader Joes, Apple, and Costco. I think there needs to be a strong "curation" component to brick and mortar stores these days. You can't just sell shelf space to the highest bidder anymore.