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Naturally, I'm a fan of online commerce, but Kahneman told us the underlying reason all ecommerce is just a tiny fraction of retail: WYSIATI. Today, physical s
by burgreblast 14y ago
Naturally, I'm a fan of online commerce, but Kahneman told us the underlying reason all ecommerce is just a tiny fraction of retail: WYSIATI.
Today, physical shops are so much better at showing me things that weren't on my list, but now I really ought to buy. I load up my cart far more in Target/Safeway/Carrefour than I do at Amazon. What needs to happen for online to do 10x more volume?
- jdonaldson 14y agoNothing here is particularly surprising. It begs certain questions though. What else can e-commerce provide, besides decision making support? What do stores need to do to play to their strengths? Very few physical stores have managed to do well in the era of e-commerce. Most have a strong "experience" factor that I think goes well above and beyond showrooms. I'm thinking of Ikea, Trader Joes, Apple, and Costco. I think there needs to be a strong "curation" component to brick and mortar stores these days. You can't just sell shelf space to the highest bidder anymore.