> This is about soft power, isn't it? Yeah, it is. > These days, it's K-pop that's super popular all over Asia and it's catching on throughout the rest of the

> This is about soft power, isn't it? Yeah, it is. > These days, it's K-pop that's super popular all over Asia and it's catching on throughout the rest of the world too. And K-pop owes its roots to American pop and hip-hop, which itself descends from Americana/Roots music, so these things go full circle.