I should have added the context "it's a big problem in relation to sales" which is becoming quite an arms race to ever greater automation and "personalization"

I should have added the context "it's a big problem in relation to sales" which is becoming quite an arms race to ever greater automation and "personalization" one-upsmanship. There is a lot of FOMO and not automating. In the long run I don't think most of the sales automation will actually work the way people think, so in that sense, it won't be a problem.