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I don't think the GP meant to say that AI doesn't make products more useful. I read it as them being frustrated with the over-use of "AI-powered X" -- when eve
by cj 1y ago
I don't think the GP meant to say that AI doesn't make products more useful.
I read it as them being frustrated with the over-use of "AI-powered X" -- when everything is AI powered, is anything AI powered? Favorite quote from Garry Tan: If everything is bold, nothing is bold!
"AI-powered" as a descriptor is incredibly overused to the point where it no longer elicits the same excitement that it used to 1-2 years ago.
I think everyone agrees that AI incorporated into a product can definitely make the product more useful. But let's stop describing our products as "AI-powered" and replace it with a descriptor that actually communicates the value the product is providing.
Marketing for AI products would be more successful IMO if they stop using the words "AI-powered" and "LLM" and "agents" and "tokens", etc... users are overwhelmed with AI overload. Throw away the buzz words and use messaging that communicates the specific value that the AI adds.
I think the days of consumers seeking out "AI" for the sake of AI is coming to an end. Consumers want to know what the AI will do for them. They don't care that it's AI-powered.
- danenania 1y agoThat’s fair. I think the OP put it in a much more dismissive way than you did though. If you’re building a product and it’s not working, pivoting in the direction of AI could definitely be rational—not because of the hype, or at least not only because of that (it doesn’t hurt). But because it could give you a better chance of building a more useful and differentiated product. Implying that any entrepreneur who does this is just following the herd is pretty uncharitable imo. Again, it would be like saying that about people pivoting to web in the early 2000s or mobile in the 2010s. Not every trend is fake.