Consider putting the purchase CTA inside the app, and just having a giant DOWNLOAD NOW button above the fold. The download for the demo and the real one should

Consider putting the purchase CTA inside the app, and just having a giant DOWNLOAD NOW button above the fold. The download for the demo and the real one should be the same download. Then I don’t have to make a buying decision up front - I can get it on my computer and running first in all cases.