The bike rental market is very different from car rental market. Economists have been discussing it recently. Here is one guy's take (with comments providing

The bike rental market is very different from car rental market. Economists have been discussing it recently. Here is one guy's take (with comments providing their own theories): http://econlog.econlib.org/archives/2012/07/bike_rental_vs.html http://econlog.econlib.org/archives/2012/07/bike_rental_vs.h...