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Canada has government programs requiring broadcasters to broadcast Canadian content. So there are strong economic incentives to find, fund, develop, and promot
by brudgers 2y ago
Canada has government programs requiring broadcasters to broadcast Canadian content. So there are strong economic incentives to find, fund, develop, and promote Canadian artists working in various media.
- mikrl 2y agoIn my undergrad days I learned about the MAPL classification to be considered Canadian content: Music, Artist, Performance, Lyrics IIRC you need to hit 3/4 to be considered Canadian content. At that time J Biebs was big, but since his music and lyrics were written by Americans and he performed/recorded in the States, his music was not CanCon despite him being Canadian. So, at the radio station I volunteered at, his music would count towards the 30% quota of not-CanCon music.