The name change and push were at least in part a way to change the narrative away from Facebook’s lack of data privacy, misinformation and platform harm. Faceb

The name change and push were at least in part a way to change the narrative away from Facebook’s lack of data privacy, misinformation and platform harm. Facebook was to Phillip-Moris as Meta is to Altria Group. Part was a strategic realignment toward something zuck perceived as bigger, sure. And this kind of spend goes beyond what would have been needed to accomplish a rebrand.