I would say no. Especially since App Store search sucks and you have to pay (again) to show up as a top result for your own app's name. Contrast this with Stea

I would say no. Especially since App Store search sucks and you have to pay (again) to show up as a top result for your own app's name. Contrast this with Steam, where search is better and the top result is not your competitor squatting your product name.