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That's old hat, the future is server to server calls from sites to vendors, profile the client but don't try to run any tracking js on it.
by blacksmith_tb 1y ago
That's old hat, the future is server to server calls from sites to vendors, profile the client but don't try to run any tracking js on it.
- sedatk 1y agoThat's also quite the possibility, and supports my point.
- kstrauser 1y agoThat's vastly more expensive, though. Now you have to run extra servers to make outbound connections to the ad tracker's API server instead of turfing off all the work to visitors. It would be enough to significantly affect the ad market.
- ars 1y agoI don't think it's that expensive to do. All it takes is one well written package that is easy to install and this will be come standard. I could even see a data broker centralizing this and distributing tracking to all of their clients. The client would just need to communicate with the central broker, which is not hard at all.
- deleted 1y ago[deleted]
- secondcoming 1y agoThis setup already exists, they're called Supply Side Platforms.
- kstrauser 1y agoAs long as your scale is tiny, sure. At a point you'd need to turn that into an async task queue etc etc. BTW, I see this as a feature, not a bug. I'm glad it would be harder and more expensive to violate my privacy.
- Griffinsauce 1y agoOh no!
- SoftTalker 1y agoYou also get to do it on your fast cloud backend infrastructure instead of the end-users home computer and ISP. They will appreciate the increase in page load speed and overall responsiveness, and as a bonus they can't use ad blockers or hostfile tricks anymore.