It’s 3 taps that require specific instructions that no one knows how to do. An app store may require taps but you can link to a page that has an Install button.

It’s 3 taps that require specific instructions that no one knows how to do. An app store may require taps but you can link to a page that has an Install button. These small ux decisions make of break a feature or pattern. For example we had QR code readers but it didn’t become a thing to have QR codes until Apple baked it into the photos app. Meanwhile QR codes in China proliferated almost a decade earlier because it was baked into the defacto standard do-everything app WeChat.