Its tricky to write proposals at the right level of detail. As an engineer first, I feel obligated to put lots of stuff in proposals. Also, clients seem to ap

Its tricky to write proposals at the right level of detail. As an engineer first, I feel obligated to put lots of stuff in proposals. Also, clients seem to appreciate it. It makes them feel like they're getting a whole story. On the other hand, the part about making it a conversation is winning advice. I've definitely gone off and written proposals and come back and found that they were off the mark and didn't address the clients real need. Getting a strong understanding of the problem and the clients vision of the solution can help with telling the story. Good stuff.