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Isn't inflation going to hit their competitors, too? You gotta eat somewhere.
by huhkerrf 1y ago
Isn't inflation going to hit their competitors, too? You gotta eat somewhere.
- danans 1y ago> You gotta eat somewhere. You can eat at home. This seems more like a sign of the loss of purchasing power among the working poor.
- knowitnone 1y agopeople have always been able to eat at home yet they didn't. Inflation his everybody, not just them or their competitors.
- danans 1y ago> people have always been able to eat at home yet they didn't. Sure they did, but they just ate out more frequently before. > Inflation his everybody, not just them or their competitors. The primary mechanism is their customers' loss of disposable/discretionary income. To add to that, due to class reasons, people who previously ate out at higher end fast food are not going to downshift to McDonalds because of class and perceived low quality at McDonalds. They will probably eat at home more, which allows them to stay in their current class association.
- taylodl 1y ago> You can eat at home. Oftentimes, that's not true for lunch. I thought that was a huge part of McDonald's business: people grabbing a quick and cheap bite to eat for lunch. Followed by soccer moms grabbing a quick dinner or snack for the kids via the drive-thru on the way to practice. Yes, I know you can get better food for just a little bit more, but it's still more money and oftentimes a drive-thru isn't available. Or maybe these core customers are still going to McDonald's but it's the folks outside of these groups that have fallen off? If you don't need the drive-thru and you have a little more money to spend then you have a lot of options.
- danans 1y ago> Oftentimes, that's not true for lunch. Packing leftovers or a sandwich is a thing. It's not convenient, or perhaps as tasty. Might be healthier though.
- subpixel 1y ago> It's not convenient What is more convenient than placing some delicious tuna or egg and a bit of heese between two slices of bread? Surely not driving to McDonalds.
- bdangubic 1y agomy wife is the competitor and while inflation is hitting her too she can make bigmac for a buck :)
- linguae 1y agoInflation has turned me away from eating out; I can't keep up with the relentless and steep price increases while my income hasn't grown much at all in the same time period. Having to pay over $10 for a low-quality combo meal sucks. I only eat out these days in situations when cooking and/or bringing meals with me are not an option, such as when I'm out of town on vacation or business, or when eating out is part of a social event.
- subpixel 1y agoInflation hits us all, but we all do not have to eat highly-processed, chemically -preserved, over-priced fast food. It's still as easy as ever to make a sandwich or a salad and pack it for lunch.