The 30% number was taken very positively when the Apple app store launched. It was much lower than what software companies typically budgeted at that time for m

The 30% number was taken very positively when the Apple app store launched. It was much lower than what software companies typically budgeted at that time for marketing and distributing a new product. Of course it didn’t take long before the App Store was so full that anyone who wanted scale had to do additional paid marketing anyway.