Hyperscaler is such a middle management buzzword. Who actually needs hyperscalers? Is it a whole company or just a single app of that company which needs hyper

Hyperscaler is such a middle management buzzword. Who actually needs hyperscalers? Is it a whole company or just a single app of that company which needs hyperscaling along a certain requirement (storage, processing, bandwidth)? And if you go into a US vs Europe comparison, SAP seems to be scaling fine. And datacenters used by netflix, cloudflare, etc. are all over the place.