As others have noted this is basically security theater because many legitimate apps are being removed and many spammy apps are staying up. I work at a company

As others have noted this is basically security theater because many legitimate apps are being removed and many spammy apps are staying up. I work at a company that created some whitelabel apps for some popular brands and recently the apps have been taken down for "impersonation" despite the fact that we presented all the necessary paperwork mutliple times before (documents signed by the legal owners of the trademarks). This supposed "cleanup" operation of the Play Store is just a very sloppy attempt by Google, a company that should be able to do better given the its size and resources.