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I wouldn't be surprised if this story turned out to be far less interesting once you've heard what the company has to say. It really could just be some misunde
by staunch 14y ago
I wouldn't be surprised if this story turned out to be far less interesting once you've heard what the company has to say.
It really could just be some misunderstanding of CPC/CPM/CPA or advertisers actually being fine with it (since they can just calculate their effective CPC). This stuff is confusing for industry folks. An investment banker probably isn't fully up to snuff on all the latest in internet ads (few people are).
It also wouldn't be surprising if this friend turned out to be a disgruntled would-be banker for the company. Companies often interview multiple investment banks before choosing one, he might be bitter over losing the deal.
- brandnewlow 14y agoAgreed. If this was a direct sale with a media company, I doubt the advertiser was even paying on a CPC basis. They were likely paying on a CPM basis and tracking everything that happened with their ads using their own buy-side ad server.
- corin_ 14y agoOn the flip side, there definitely are companies out there that do screw their advertisers over. I work for one that doesn't, but I hear plenty about others..