Now that ad buyers can actually tell what they're buying, and margins for ad sellers are going down, it's obvious that either the quality of the content has to

Now that ad buyers can actually tell what they're buying, and margins for ad sellers are going down, it's obvious that either the quality of the content has to go down, or the price people pay has to go up. As well as the now-available statistics which affect the demand side, you also have to consider the massive increases in the supply of ad views due to the way the Internet's changing our lifestyles. I.e. NYT ads may have been much more influential in the past, when newspapers were basically the only way to get up-to-date information and commentary in printed form, but that influence has declined as newspapers now make up a much smaller part of our information diet.