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> Is it possible that the nature of deep learning completely negates SEO? No, though it does provide something like security through obscurity, in that the mod

> Is it possible that the nature of deep learning completely negates SEO? No, though it does provide something like security through obscurity, in that the models still rely on search engines to locate sources to rely on for detailed answers, but the actual search engine being used is not itself publicly exposed, so while gaming its rankings may still have value (not to show ads, obviously, but to get your message into answers yielded by the AI tool), it is harder to assess how well you've done (and may take more pages as well as high ranking ones to be effective), because instead of looking at where you rank which you can do easily with a small number of tests or particular search queries, you have to test how well your message comes through in answers for realistic questions, which would take more queries and provide more ambiguous results. For highly motivated parties (especially for things like high-impact political propaganda around key issues) it may still be worth doing, though.

vlovich123 2y ago
Will also LLM updates are not as real time updated as search engine results are and LLMs will also incorporate your SEO attempts against the totality of all other content on the internet and there’s no link between query -> results as there is with a search engine. That’s why I’m not convinced. Sure propaganda is a thing but honestly it looks like the biggest propaganda issue is the propaganda the AI lab injects itself to steer the answer rather than what comes from the things the LLM learned directly.
- TZubiri 2y ago
  Just how much control can they have? it's a company with what 100, 1000 employees?Against a text corpus controlled by thousands of companies and independents with millions of employees. The very ambitiousness of the project means that it necessarily must cede control, you can't have it both ways in answering all of the questions of the world and having tight control over the answers.

vlovich123 2y ago

Will also LLM updates are not as real time updated as search engine results are and LLMs will also incorporate your SEO attempts against the totality of all other content on the internet and there’s no link between query -> results as there is with a search engine. That’s why I’m not convinced. Sure propaganda is a thing but honestly it looks like the biggest propaganda issue is the propaganda the AI lab injects itself to steer the answer rather than what comes from the things the LLM learned directly.

TZubiri 2y ago
Just how much control can they have? it's a company with what 100, 1000 employees?Against a text corpus controlled by thousands of companies and independents with millions of employees. The very ambitiousness of the project means that it necessarily must cede control, you can't have it both ways in answering all of the questions of the world and having tight control over the answers.